In announcing the acquisition, Rubie’s Vice-President EMEA and Australia, Chris Isitt, said: “We are absolutely thrilled to have reached an agreement to bring Bristol Novelty into the Rubie’s family. It is a strong, independent and profitable business with the potential for considerable further growth, an ideal complement to our existing licensed business in Europe. We are also delighted that both Chris and Kevin Bater have committed to the new structure for the next few years. Their immense contribution to the Bristol Novelty business over the last 30 years has been the foundation of the company’s success. We look forward to working with them and their excellent team to expand the product line and distribution channels for 2015.”
Chris and Kevin Bater, joint Managing Directors, confirmed the new Bristol Novelty has expansion plans and is looking forward to taking advantage of the many brands available from the Rubie’s group and the opportunities presented by its European distribution base. Bristol Novelty will continue to concentrate on its comprehensive and successful proprietary offer, while Rubie’s maintains its focus on the licensed range that has underpinned its success over the last 15 years.