Rubie’s Masquerade has been awarded the Best Innovation Award 2014 by George at Asda for its Disney’s Frozen Elsa dress.

Rubie’s was presented with the award at the annual George Supplier Conference which was attended by the majority of George’s supplier base across the business with representatives from over 150 organisations. The award was given in recognition of Rubie’s work to support one of its key national accounts and the innovation it brings to the dress-up category.

This achievement follows Rubie’s being awarded Best Licensed Dress Up at The Licensing Awards 2014 in September for its Disney’s Frozen dress-up range.

Rubie’s aims to build on its success with further new product being added to the Frozen range over the next 12 months.

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