Rubie’s UK announces key staff restructure

Published on: 18th June 2015

Rubie’s Masquerade has announced several changes in key roles to support its UK business and to strengthen its position across EMEA with a number of new appointments.


Tracey Devine

Tracey Devine, previously European licensing and marketing director at KD Group, has been appointed as Rubie’s new head of marketing EMEA. She will be responsible for coordinating and building cohesive marketing plans across the Rubie’s group on a European level, from product through to in-store activity and TV advertising.

David Wootliff, previously head of marketing at Rubie’s, has been promoted to commercial director for the UK. He will be responsible for all aspects of day to day commercial activities such as sales, marketing, product development, systems and finance for the UK business.

Neil Ash has been appointed as Rubie’s head of apparel operations. He has been at Rubie’s for over six years and will be responsible for coordinating and focusing the company’s activities as they relate to Rubie’s apparel accounts including George, Tesco and Sainsbury’s with Rubie’s sales and design and development departments.

Jaimi Weston has been promoted to head of production and planning, EMEA, and will oversee the production planning, forecasting and ordering of Rubie’s mainstream product lines across EMEA.

Chris Isitt, vice president, EMEA and Australia, Rubie’s, commented: “These new roles allow us to further plan for growth and efficiencies across the wider business as we continue to increase our presence in EMEA and strengthen our UK team to better meet the needs of our customers and the consumer with great product.”


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