Following its adaptive dress-up costumes, Rubies launches another game-changing range with the Green Collection – crafted with the environment in mind.
Rubies, one of the world’s largest designers, manufacturers and distributors of costumes, knows it has a responsibility to care for its customers and a duty of corporate responsibility. A huge part of its ongoing strategy has been to change both the way it packages its products and the products themselves, and the company is delighted to bring to consumers the brand-new Green Collection.
Featuring customers’ favourite characters from some of the industry’s biggest licences including DC, Marvel and Star Wars, the costumes have been specially crafted with the environment in mind.
The Green Collection is designed to be as environmentally conscious as possible, manufactured with 100% responsibly sourced materials and recycled polyester from plastic bottles. Costumes will be available in a wide range of children’s sizes from toddler to 9–10 years, featuring a selection of popular characters, ideal for parents who prioritise consciousness in their purchasing decisions.
One thing that is often overlooked when creating conscious goods is the lifecycle of the product and how this impacts the environment, but the Green Collection has been constructed to be more durable, reliable, reusable and energy and resource efficient than ever before. The outfits are all machine washable, meaning they can be re-used many times and passed down to the next generation, simultaneously eliminating single-use purchases and reducing the amount of plastic waste created from dress-up.
Rubies has also removed all plastic from the packaging of the new range, replacing the hangers with FSC certified cardboard ones so the collection can be entirely recycled.
Rubies understands navigating todays retail climate whilst trying to make conscious choices can be complex and has committed to being as transparent as possible with the Green Collection, so consumers and trade clients know exactly how it is crafted and is aware of its environmental impact.
Mike O’Connell, managing director, Rubies said: “This is not the first step Rubies has taken towards becoming a more conscious business – and it won’t be the last – but it is certainly the biggest leap we have taken. From initial conception right the way through to production and distribution, we knew that this range of costumes would bring real change. We are proud that we are using our position as industry leaders to create a wave of transformation and that we can be a positive example as a business.”
Rubies is wholly committed to leading by example to help build a better world for all costume wearing generations. Not only is the company helping to reduce the environmental impact of purchases, but together with trade customers and the wider consumer group, it is helping to create more conscious textile and toy industries.
“We’d also like to thank the licensors we work with for their support of this significant stride forward, and the support to ensure we have produced costumes to represent their incredible characters and encourage play, all while being green,” added Mike.