The new studio features cutting-edge green screen technology, allowing Rubies to create impressive assets to support its latest ranges.

As an ever expanding and evolving business, Rubies has made another significant investment with the opening of its new in-house photography studio. Priding itself on being at the forefront of technology and innovation within the industry, this new studio features green screen capabilities, allowing the team to create new and exciting rich media content.

The studio adds to the company’s global design capabilities further bolstering the advanced technological portfolio Rubies has to offer, while giving the team more creative freedom than ever to evolve concepts from creation to production.

Fran Hales, head of Content and Marketing told Toy World: “Our photography studio will ensure the content sticks to the same high standards Rubies is known for, whilst exploring the limitless options that green screen permits.”

The new studio has already been installed and is allowing Rubies to create inspiring content, not only for new licences that have been recently acquired, but also for brands such as Star Wars and Marvel, allowing the studio to become any type of location, from Naboo to Xandar.

Located in one of the country’s most creative cities, Bristol, combined with a new, state-of-the-art design studio in Leeds, it is clear Rubies is looking forward to the future. Rubies is known for balancing its rich heritage as the home of costumes with ensuring its infrastructure is always cutting-edge and industry-leading. By always continuing to develop every aspect of product and content development, it remains state-of-the-art in the field, providing the very best to retailers.