NEWS

Rubik’s Cube turns 40 this year

Published on: 29th April 2014

Rubik’s Cube has over 43 quintillion possible combinations with only one solution, and it is estimated that around 350m have been sold worldwide.
Rubiks-750

First invented by Ernö Rubik in 1974 in Hungary, the Rubik’s Cube became very popular during the 1980s, making the puzzle synonymous with the retro era. An estimated 350m Rubik’s Cubes have been sold worldwide. It continues to experience success in the 21st century, holding the position of the UK’s number one Brainteaser Game (The NPD Group).

Mike Townend, CEO of Rubik’s Brand, said: “40 years on from its inception, the Rubik’s Cube is still hugely popular. There are not many things your parents played with that are still cool, but the Rubik’s Cube is one of them and making a massive comeback with sales continuing to soar. Today’s trends of ‘geek chic’ and ‘retro cool’ combine in the iconic Rubik’s Cube, meaning a new generation is re-discovering these fascinating puzzles.”

The John Adams Rubik’s Cube collection has evolved since the company acquired the UK distribution rights in 2011, and now includes the new Rubik’s Void and Rubik’s Race, the number one in the Family Games category (The NPD Group FY 2013), alongside the classic 3×3 cube.

John Adams’ PR and marketing initiatives to support the anniversary in the UK kicked off with an exclusive feature in The Sun newspaper and The Sun online this weekend, with further activity scheduled to run across 2014.

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