Five new executives have been appointed who will strengthen the company’s business and global operations across multiple departments.
Tori Cook has joined Saban Brands as senior vice president of global retail business development to lead its expanding global retail team.
Marcy George has been named vice president of global consumer products and Scott Rosenbaum has been appointed to the role of senior vice president of business and legal affairs.
Jennifer Wexler has moved into a full-time role as senior vice president of marketing at Saban Brands after consulting for Saban Brands Lifestyle Group (SBLG) for the past six months out of the company’s New York office.
Lastly, Stan Wan, creative director of SBLG, has been brought in to manage the company’s lifestyle business on all aspects of the brands’ visual communication including brand ethos and product authenticity.
“This group of accomplished leaders will be crucial in contributing to the growth of Saban Brands’ portfolio of global entertainment and lifestyle properties,” said Janet Hsu, CEO of Saban Brands. “Each of these new hires bring unique talents and experience to the team, which will benefit every area of our business and have a positive impact on the exciting future of Saban Brands.”