LICENSING NEWS

Saban’s Power Rangers ranked #1 action figure in the UK

Published on: 28th July 2017

NPD Group has reported Power Rangers is the #1 UK Action Figure property YTD June 2017.

With the TV series Power Rangers Dino Super Charge, and the feature film Saban’s Power Rangers, the brand continues its success.

The 24th season Power Rangers Ninja Steel will premiere in the autumn on Freeview channel Pop, and it will be complemented by the all-new Power Rangers Ninja Steel toy range currently available at retail.

Three past seasons of Power Rangers are broadcasting on London Live’s new kids’ block, Bounce. The three back catalogue series, including the original Mighty Morphin Power Rangers, are currently airing every morning Monday to Saturday.

London Live further promoted the new block and Power Rangers at Alexandra Palace Summer Festival where, in addition to promoting the strand and interacting with visitors, the Red and Pink Mighty Morphin Power Rangers will entertain families and pose for pictures.

Saban Brands will also be launching the official Power Rangers channel this summer on the SuperAwesome kids’ app, PopJam. The account will feature a variety of fun activities and games for kids.

Janet Hsu, CEO at Saban Brands, commented: “In its 24-year history, Power Rangers has consistently ranked as a top action figure and year-after-year. With invaluable partners such as Bandai, there is proven consumer interest in our merchandise programmes around the world. In celebrating Power Rangers as a top action figure in the UK for three consecutive months, we also celebrate a first for the brand as we announce the official Power Rangers channel on PopJam, an engaging digital experience for fans.”

Monday 24th July saw the home entertainment release of the Power Rangers movie Saban’s Power Rangers from Lionsgate and Saban Brands. Families will be able to digitally download the feature-length movie as well as purchase on Blu-ray and DVD.

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