SAC chosen for World Chess Championship Chess Set

Published on: 18th March 2013

Yorkshire-based Studio Anne Carlton has been appointed by Agon as the official manufacturer of the FIDE-approved World Chess Championship Chess Set.SACchess300

The 2013 World Chess Championship began on Friday 15th March, with the Candidates Tournament in London and the unveiling of a 21st Century ‘World Chess makeover’ by Agon. The company accorded the long-term, exclusive rights to organise and commercialise the World Chess Championship Cycle by FIDE (the World Chess Federation).

Agon has selected venues in major world cities to provide dramatic backdrops to stage chess before a live audience. Cutting-edge data visualisation technology and a new online interactive format will aim to reach the 600 million people around the world who play chess.

The reinvention introduces an official range of FIDE-approved World Chess, Chess Sets. The first of which, the official Championship Set, was launched at the Opening Ceremony for the London Candidates Tournament on 14th March. The Championship Set represents a collaboration between Agon, Royal College of Art Senior Fellow, Daniel Weil of Pentagram Design, and Studio Anne Carlton.

Michael Lee, Studio Anne Carlton managing director, said: “Thanks to Agon, World Chess is on the cusp of a new era, set to reignite global audiences and inspire a new generation. The Championship Chess Set is the flagship product that is intended to be used in all Championship events and Daniel Weil is a true grand master when it comes to the design. Studio Anne Carlton is delighted to have been appointed the official manufacturer and we are already working with Daniel to extend the range.”

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.


Groupon announces plan to stop selling goods by the end of 2020

Senior leadership reshuffle at Spin Master

All Beales stores to close as no buyer comes forward

Panini launches new Official Adrenalyn XL Trading Card collection

Asda’s Christmas sales hit by ‘cautious’ spending

PRCA welcomes Playtime PR as newest corporate member

Steamforged Games appoints Toby Davies as commercial director

Masters of the Universe cast announced

The Pokémon Company launches pop-up in Harrods

Get involved in the April issue of Toy World