NEWS

Sales are up at K’nex

Published on: 12th May 2015

K’nex has revealed that sales are up 400% in the UK, following a strong spring performance including in excess of 400 TVRs during the Easter period.

K-FORCE Group ShotThe company is confident that its recent success will continue at this week’s Toymaster show, where it will present retailers with deals and new additions to its product portfolio.

Paul Fogarty, K’nex UK managing director, commented: “This week we’ll be showcasing K-force, our brand new line of buildable, customisable blasters created to satisfy consumer demand after research revealed thousands of fans were already searching for K’nex blasters. We are confident that this range will be a key growth driver for us in the UK market.

“With its qualities of scale, movement and open-ended creativity, we believe K’nex is uniquely placed to bring genuine innovation to the construction aisle during 2015. This year, all new launches will be supported with kids’ press partnerships and online activity to increase awareness.”

The K’nex Mighty Makers is another new line at the show – offering a fresh approach to construction play for girls with Stem learning experiences brought to life through aviation, horticulture and marine biology themed playsets.

K’nex Beasts Alive is also new and incorporates dinosaur and dragon themed builds with motorised walking and wing movements.

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