Sales at Mothercare fall despite online traffic increase

Published on: 12th April 2018

The retailer reported like-for-like sales fell 2.8% in the last 12 weeks, owing to decreased consumer footfall.

However, internet sales were up 2.1%, with purchases from its own website up 7.2%.

Mothercare chief executive David Wood commented: “The UK retail trading environment remained relatively muted in the quarter, with a continuing trend of lower footfall in stores. In this competitive climate, promotional activity has been necessary to stimulate customer demand.”

The company also indicated that its strategy of moving away from bricks-and-mortar is continuing. Earlier this year, the retailer said it would cut its store numbers from 140 to 80, in response to the trend to online shopping.

Mothercare’s boss said: “My immediate priority is to ensure Mothercare is put back on a sound financial footing and to improve its financial performance. We continue to make good progress in reducing the size of our UK store estate in response to changing consumer preferences.”

Mothercare has struggled to manage its growing debt and has brought in consultancy firm KPMG to help with financial restructuring.

“We continue to explore additional sources of financing to support and maintain the momentum of our transformation programme,” David added.

The company is currently in negotiations to secure more funding and is expected to update the public and shareholders in May, when it next publishes results.


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