Less than 17% of school children wear cycle helmets when they ride a bike. Simon Booth, Kiddimoto MD, said: “It is a shocking statistic that only 17% of school children in the UK wear cycle helmets when they ride their bike, and we need to improve that. Helmets are a small cost to pay to ensure the safety of children riding their bikes or ride-on toys.”
Kiddimoto’s helmets are available in small, medium and large sizes, and come in a range of colourful designs including Union Jack, Pastel Dotty and Red Goggle. All come complete with adjustable headband, coloured fastenings and tough plastic outer-shell, and meet strict international safety standards.
In addition, last year Kiddimoto carried out some research amongst its customers, who said they wanted easy to display packaging. Kiddimoto responded and designed a hanging card that enables the whole helmet to be displayed on a wall hanger or island, and enabled the child to try helmets on, reducing the number of exchanges or returns.
Simon explained: “Our customers found that boxes, although easy to stack, didn’t show off the helmet well enough; nor did they allow children to try them on easily. They were also cumbersome and took lots of space in an already cluttered shop space. Our retail-ready design enables stores to show of the helmets and allow them to be tried on easily. Not only that, but it saves space on the shop floor.”
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