David most recently worked for Pyramid International and joins Sambro in its next phase of growth. 

David has an extensive background in the toy industry, having worked for several global brand leaders including Disney, Warner Bros, Hasbro, Hallmark, Rubie’s and most recently Pyramid International.

He brings a wealth of knowledge on product development and strong commercial skills across licensing and marketing, having worked extensively in both UK and International roles. He has a real passion for bringing brand plans to life through great licensed product supported by relevant, compelling marketing campaigns, driven by consumer insights.

Tony Hicks, Sambro International CEO, said: “It is exciting to get such an experienced marketing and licensing specialist into the Sambro business as we look to drive the company into the next phase of growth, and it’s such a bonus that David can hit the ground running from day one.”

David said he is looking forward to working with the team at Sambro to help deliver the needs of its consumers, working with its retail partners and customers to ensure it builds on the success of the business.