Sambro appoints new head of soft lines

Published on: 9th March 2016

The company is extending its category selections with the introduction of a new soft lines division.

sambro480Heading up the new department is Lara Singer who is known throughout the industry, having previously held several buying roles at Primark.

Lara brings with her a wealth of licensed product experience having grown the Primark kids’ accessories range across the UK and Northern Europe.

Most recently Lara worked as senior buyer at renowned retailer M&Co, where she developed its licensed ranges, most notably Emoji and Harry Potter as well as growing its own Kylie brand.

As the new head of buying of soft lines at Sambro, Lara’s remit will cover bags, umbrellas, hats and cold weather accessories, as she seeks to boost the business by implementing the proven fast fashion formula successful in her previous roles.

Nikki Samuels, licensing director at Sambro, commented: ”We are delighted to welcome Lara to the Sambro team. Our team is growing rapidly and Lara’s appointment reflects the experience and calibre of the people here at our UK Head Office. The new Soft Lines category will not only incorporate existing products in our portfolio but will be added to considerably. Lara’s reputation as someone who can bring quality fast fashion products to market is a real exciting prospect and we look forward to capitalising across this fast-moving category.’


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