NEWS

Sambro brings in PR support

Published on: 18th July 2013

Sambro International has announced the appointment of Bertelli Communications to oversee the company’s PR activity.Sambro-new-logo300

Sambro is one of Britain’s biggest privately-owned toy manufacturers in the UK and is enjoying rapid growth, now employing over 90 people at its head office and warehouse in Manchester, as well as having dedicated sales offices in both Amsterdam and Hong Kong.

Nikki Samuels of Sambro commented: “The company is undergoing rapid expansion at the moment and we work with some of the biggest licences and brands . We want to support each licensed range through dedicated PR activity which will help drive footfall to all our retail customers. Bertelli Communications impressed us with their knowledge of the industry and experience working with licensed ranges. We look forward to shouting about some of the brilliant products we have in our portfolio.”

Lianne Bertelli, MD of Bertelli Comms, added: “We are delighted to have been appointed by Sambro. The breadth of their product offering is amazing. Our initial focus will be driving brand awareness for the company’s key ranges during the crucial fourth quarter where we will look to support their retail customers by featuring them in our media activity.”

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