NEWS

Sambro launches new character licensed lines at Toy Fair

Published on: 27th January 2016

The company is bringing everyone’s favourite superheroes and characters to life in 2016 with the launch of the new Kawaii Cubes.

Sambro-480The cuddly plush characters come in varying sized cuddly cubes and are dedicated to some of the most popular DC Comics and Warner Bros heroes.

The high-quality products come in three sizes, small (2.5″), medium (4″) and large (8″), and feature Wonder Woman, Batman, Bugs Bunny, Scooby Doo, Fred Flintsone, Superman, Green Lantern, Tweety Bird, Tasmanian Devil and more.

Stackable and collectible, the Cubes have fantastic on-shelf appeal and allow retailers to maximise space. The range of price points also allows retailers to stock full ranges.

Nikki Samuels, director at Sambro, commented: “We are really excited about the Kawaii Cubes as they have the all important collectability factor. They are also a really great opportunity for retailers to introduce licensed character ranges and there is a range of POS solutions for each size which are easily replenished. We have had a great reaction.”

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