The company has signed a number of licensing deals which will see it produce cross-category ranges.

The new Minions range is designed to appeal to fans of all ages. Sambro has also signed a multi-territory licensing deal with Nickelodeon and Viacom Consumer Products to launch a Paw Patrol collection. It will encompass arts and crafts, novelty, pocket money, stationery, wheeled toys and bags.

Sambro will continue its alliance with Disney throughout 2015 and new line extensions will be showcased exclusively at the show. The Frozen range has been extended and the Disney Princess collection will now incorporate bags and stationery.

As well as Paw Patrol, Sambro launches new Nickelodeon lines including Spongebob Squarepants and Teenage Mutant Ninja Turtles.

Nikki Samuels, director of licensing at Sambro, said: “Our creative team has worked amazingly hard to create so many innovative design-led licensed product ranges and we cannot wait to show customers. We have the hottest licenses of 2015 and are immensely proud that we can offer retailers cross-category collections as we move into more sectors than ever before.”

The products can be viewed at Nuremberg Hall 12, Stand G-12.