The company has teamed up with 10 popular parenting bloggers to create a series of vlog reviews of its new My Enchanted Mirror.
Bloggers including Tired Mummy of Two, Chelseamamma, This Day I Love and ETSpeaks have made home created video reviews to be posted on You Tube to coincide with the first burst of TV advertising. In addition, competitions via social media were run concurrently, and coverage is in place across traditional media throughout Q4.
Ian Cuthbert, business development manager at Sambro, commented: “My Enchanted Mirror is a wholly visual product, and so we felt the best way to communicate its features was via vlogs. We teamed up with some fantastic bloggers who were able to really get to grips with the product and these, coupled with our successful TV campaign, are resulting in increased sales. Our PR programme will continue right up until Christmas on My Enchanted Mirror and across all our TV lines, so we expect some brilliant results.’
To watch Chelseamamma’s You Tube review, visit: https://www.youtube.com/watch?v=WLGomXglth0