Sambro signs new deal with Global Merchandising

Published on: 14th March 2014

The continued partnership will see the Manchester-based manufacturer extend its One Direction ranges of bags and stationery.Sambro1D300

The company has achieved great success with its One Direction collections and over 8m bags have been sold to date.

Sambro will launch brand new 1D bags including new designs and colourways added to the rucksack and messenger bag lines, as well as introducing a 3D backpack.

In addition, the stationery collection will be extended.

Nikki Samuels of Sambro commented: “We are ecstatic to have renewed our partnership with Global. The amazing popularity of One Direction just continues to grow and grow and we are excited to be a part of this brilliant merchandising programme. We know that 1D fans are always on the lookout for the best products dedicated to the band and we know they will love the new designs and innovations we have in store.”

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