NEWS

Sambro signs new deal with Global Merchandising

Published on: 14th March 2014

The continued partnership will see the Manchester-based manufacturer extend its One Direction ranges of bags and stationery.Sambro1D300

The company has achieved great success with its One Direction collections and over 8m bags have been sold to date.

Sambro will launch brand new 1D bags including new designs and colourways added to the rucksack and messenger bag lines, as well as introducing a 3D backpack.

In addition, the stationery collection will be extended.

Nikki Samuels of Sambro commented: “We are ecstatic to have renewed our partnership with Global. The amazing popularity of One Direction just continues to grow and grow and we are excited to be a part of this brilliant merchandising programme. We know that 1D fans are always on the lookout for the best products dedicated to the band and we know they will love the new designs and innovations we have in store.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust

The London Toy Company teams up with Wow! Stuff for new release

New York Comic Con

New York Comic Con moves to virtual event

AsmoFair

Asmodee set to launch virtual AsmoFair

Exclusive: NPD looks at the UK toy market in recent months

Be part of the October Licensing Special issue of Toy World