This deal will see the licensed cross category manufacturer create a range of Paw Patrol products.
The multi-territory deal including the UK will see the firm produce Paw Patrol lines across arts and crafts, novelty, pocket money, stationery, wheeled toys and bags. The products will feature a pack of six puppies.
Nikki Samuels, MD, Sambro, said: “We are simply over the moon to have signed this deal. We have a fantastic relationship with Nickelodeon and will look to replicate the success of our other Nickelodeon licenses across the full Paw Patrol range. The fact that we are entering even more territories with this deal will allow us to raise our profile even further as we continue to produce high-quality licensed toys.”