Sambro has signed a pan-European licensing deal with Nickelodeon to create a range of Paw Patrol products.

The deal will see the firm produce Paw Patrol lines across arts and crafts, novelty, pocket money, wheeled toys and bags. The products will feature the pack of six heroic puppies: Chase, Marshall, Rocky, Zuma, Rubble and Skye, as well as their friend Ryder.

Nikki Samuels commented: “We are simply over the moon to have signed this deal. We have a fantastic relationship with Nickelodeon and will look to replicate the success of our other Nickelodeon licences across the full Paw Patrol range. The Pan-European aspect of this deal will allow us to raise our profile even further as we continue to produce high-quality licensed toys.”