Sambro snaps up Masha and the Bear

Published on: 20th April 2016

The company has signed a deal with Lisle International Licensing to produce merchandise for the property.

sambro480Ink Global represents the property globally in the broadcasting and licensing sectors, while Lisle International Licensing is the brand’s UK representative.

Multi-award winning Sambro is one of the UK’s largest toy manufacturers, specialising in creating character licensed products across multiple categories. The company joins a growing list of UK Masha licensees, that includes Simba, Egmont, Clementoni, TV Mania, PMS International and Procos.

Nikki Samuels, licensing director at Sambro, comments: ”We are delighted to be working alongside Lisle international Licensing to create a Masha and the Bear range across multiple categories, including arts and crafts, bags and stationery. We love the brand and its roots in traditional storytelling, which are given a completely modern take. Its success across the world is testament to the characters’ popularity and our designers will bring them to life with a collection of unique and innovative products.”

Ink Global director, Claus Tømming, said: “I’m sure Sambro will do a great job with Masha and create some innovative and exciting lines that tie in with the originality of the brand. The show’s huge UK fan base ensures a ready market when product hits retail.”


Exclusive: Sam Muxworthy, ‘The Girl from Aunty’, on setting up an eCommerce business

Exclusive: 8th Wonder discusses plans and preparations for Christmas and 2021

The Entertainer donates 22,000 toys to the Big Toy Appeal

Enchanted Wood closes its doors

Ant and Dec showcase new game In for a Penny on Instagram

Sega partners with Retail Monster in the UK for Sonic’s 30th anniversary

Penguin Random House and National Trust partner on Peter Rabbit festive fun

Exclusive: Gary and Duncan Grant on The Entertainer’s partnership projects

12,000 jobs at risk as Debenhams stores set to close

New board game initiative for students in partnership with Tomy gets underway