Sambro swaps to fully recycled filling across all plush toys

Published on: 17th June 2022

Sambro is ramping up its sustainability drive using 100% recycled post-consumer plastic in all its plush including the latest Disney range.

Sambro International has made the switch to recycled filling across its entire plush range, which will help reduce each toy’s carbon footprint by reducing the need for virgin polyester production and diverting single use plastic from landfills.

The filling used in each toy is made from 100% recycled post-consumer plastic, coming mostly from plastic bottles and developed in line with Global Recycle Standard guidelines. Sambro is also an FSC (Forestry Stewardship Council) certified company, with a programme to ensure the move to fully FSC certified cardboard for packaging usage.

Sambro’s Disney plush range of toys features a selection of 27 characters from the Disney franchise, such as Disney Classics, Disney Princess, Disney Frozen, Lilo & Stitch, Winnie the Pooh, Monsters Inc and Marvel.

This broad offering of franchises covers the UK retail market and is already distributed in stores such as B&M, Asda, The Works, Amazon and Tesco among others. Sambro also distributes a range of Care Bears merchandise in the UK as well as the EU, and has extended rights for Paw Patrol, Peppa Pig, Teletubbies and Hello Kitty distribution rights across Europe.

As part of its ongoing ESG strategy, all of Sambro’s plush toys across all ranges will be manufactured with 100% recycled filling and, for eco-awareness, each plush toy will be labelled with the sustainable message.

Sambro is also reviewing its packaging and working with a packaging specialist to identify how it can reduce the use of plastics and increase the use of sustainable materials. The first step in this will be to swap all cardboard packaging to FSC-certified packaging. Sambro will work with its vendors to implement this across all ranges over the next 12 months.

Paul Blackaby, Sambro CEO, said: “Managing the products we create and the impact they have on the environment is a key consideration for all of us at Sambro. Sustainability is important to us, our licensors and our customers, which is why we’ve ensured our range of plush toys is as eco-friendly as possible.

“We are driving forward our ESG strategy, with commitments to reduce carbon footprints and improve practices and operations across all areas of our business.”



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