NEWS

Sambro teams up with Cosatto on new plush and infant range

Published on: 21st July 2021

Global baby brand says Sambro partnership will enable it to realise a long-held desire to create a toy and infant play range.

Sambro International is to team up with baby brand Cosatto on a new range of products including plush and infant toys for distribution into the UK & Eire, Benelux region, Germany and Poland.

Paul Blackaby, CEO at Sambro CEO, said the comapny was “thrilled” to be joining forces with the iconic, design led British-based business, known for its range of prams, strollers, car seats, highchairs and accessories.

He added: “We’re confident that our strength in the market and production expertise, combined with Cosatto’s amazing designs and brand cachet will result in some truly exciting products.

“Creating a Cosatto toy and infant play range is something we’ve dreamed about for years. We are excited to be teaming up with Sambro to help make this dream a reality and to see our characters and patterns come to life through these products,” commented Millie Rollinson, Cosatto brand manager.

The tie-up is just one example of how Sambro is growing since its acquisition by private equity group Elysian in 2016, and these new developments are highlighted by Paul Blackaby in a special interview in the August issue of Toy World, due out soon.

Paul reveals what changes he has made at Sambro since taking up the reins in February this year, how its plush range is going from strength to strength, and also how the company is increasing its own brand development with own brand products representing roughly 30% of sales in 2020, compared to 17% in 2019.

He also talks about how Sambro has drastically reduced the number of its licensing partners from over 100 different licences in 2019 to just a handful of key partners in 2021, including Disney, Nickelodeon, Mattel and Hasbro, in order to focus on driving sustainable growth.

For all this, and much more, make sure to read the August issue.

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