LICENSING NEWS

Sambro wins Hasbro award for product innovation

Published on: 21st April 2015

Sambro was awarded a Certificate of Recognition for product innovation and development at the licensee event which took place at Hasbro’s office last week.

Play Doh - filled backpackSambro currently create cross – category ranges featuring Play Doh, My Little Pony and Transformers, with brand new products scheduled throughout 2015.

Nikki Samuels, licensing director at Sambro, commented: “We are extremely proud of the relationship we have with Hasbro and to be recognised for our product innovation is a fantastic achievement. This award illustrates the company’s commitment as a licensee not only to Hasbro, but all the licensors we work with. Our design team has grown rapidly and we employ some of the best in the business. They all work hard to create exciting products and this year’s new ranges will be our best yet.”

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