NEWS

Sanrio Global partners with BBC Worldwide

Published on: 13th October 2016

The companies will join forces for a Roger Hargreaves project.

drwhohargreaves480A collaboration between Doctor Who and The World of Hargreaves brings Doctor Who characters to life in the distinctive story-telling and illustrative style of Roger Hargreaves.

Penguin Young Readers Group is master publisher and will release the first four books, Dr First, Dr Fourth, Dr Eleventh and Dr Twelfth, in spring 2017.

These storybook mash-ups, written and illustrated by Adam Hargreaves, combine the iconic storytelling of Doctor Who with the design made famous by his father, Roger Hargreaves.

By charting the various iterations of Doctor Who through the ages, the collaboration has the potential to inspire a wave of licensed merchandise. Additional product categories are in development for release alongside publishing.

Jan Paterson, head of book and audio publishing at BBC Worldwide UK, commented: “We’re thrilled to be teaming up with Sanrio on this fantastic project, and think that fans will love these creative incarnations of the Doctor reimagined in the Hargreaves style. We’re always looking for innovative ways to engage our fans so this is the perfect partnership for us.”

RECENT ARTICLES

KAP Toys unveils TV campaign for Magical Capsules

BargainMax logo

BargainMax.co.uk seeks buyer to play active role in future success

Alternative energy solar powered rovers

Thames & Kosmos expands range of Alternative Energy kits

BlogOn Toy Awards 2020 open for entries

Linda Ashwood celebrates 50 years at Langleys Toy Shop

The Lego Group and Nintendo build on Lego Super Mario partnership

Edx Education expands distribution of home-learning products

Miles Penhallow retirement

plaY-room’s Miles Penhallow announces early retirement

shoppers masks

Masks to be made mandatory in shops after June sales uplift

Cinemas delay reopening plans as more film releases are held back