Former Spin Master general manager Sara Taylor will be joining MGA Entertainment in August to take up her new role.

MGA Entertainment, Inc. (MGAE) the largest privately held toy company, has announced the appointment of Sara Taylor as its new managing director for UK and Ireland. She will be joining the company in August.

With over 31 years’ experience within the international toy industry, Sara Taylor joins MGA from Spin Master, where she has worked for over 13 years – most recently as general manager for the UK, Ireland and Amazon Europe. Prior to this, Sara has also held senior positions at Funrise and Mattel.

Tasked with leading a team across the UK and Ireland, Sara will be overseeing some of the most exciting brands in the industry, including superbrand L.O.L. Surprise! which boasts the No.1 fashion doll with L.O.L. Surprise! O.M.G, the No.3 Fashion Doll and fastest growing doll property Rainbow High and No.1 Outdoor brand, Little Tikes (according to NPD UK 2022 data).

Sara Taylor stated: “There’s no doubt that MGA Entertainment is at the forefront of the toy industry, and I am very much looking forward to the opportunity to play such a critical role within it. Working with such a passionate team, and on such innovative brands, both drives and excites me. I am thrilled to be able to bring my experience, gained over three decades working in the industry, to this role and to take the UK and Ireland operations to the next level.”

Commenting on the appointment, Isaac Larian, CEO and Founder of MGA Entertainment, added: “Sara has the great owner-operator mentality to fuel MGA’s growth to the next level. Her wealth of experience, combined with our incredible UK team and market-leading brands, is definitely a recipe for success. I am truly excited to see what the future holds for the UK and Ireland business under such experienced and inspiring new leadership.”