A calendar of in-store events will take place every Saturday from 5th March to 14th May across three popular themes.
The themes will be Disney Princesses, Star Wars and Captain America – Civil War.
Customers are invited to The Entertainer stores across the UK to take part in a multitude of challenges throughout the 11-week campaign. Star Wars fans will be given the opportunity to take part in light-sabre training and Captain America enthusiasts can battle their enemies with the Captain’s shield or fight back with Iron Man’s converting armour.
Rebecca Rees, head of marketing and licensing at The Entertainer, commented: “We are delighted to bring back Super Saturdays this spring. Offering fun-filled events to our customers is just one of the ways The Entertainer shows its commitment to children and their play. The stores will be a hive of activity over the next two months, giving shoppers the opportunity to interact with some fantastic toys.”
With activities, discounts, giveaways and competition running weekly, children can collect stamps on the Super Saturdays pass to win free exclusive prizes throughout each theme.
Disney Princess Super Saturday’s is to take place on Saturday 5th, 13th and 19th March, with challenges including Which Princess?, Discover your Princess Style? and Reveal the Moment. Visitors can win 11 Hasbro Disney Princess dolls or runners up prizes of £50 worth of Disney Princess Little Kingdom toys.
The Entertainer’s Star Wars Super Saturday’s will take place on Saturday 26th March, Saturday 2nd, 9th and 16th April. Challenges include light-saber training, the opportunity for kids to create their ultimate Star Wars Hero Masher and to build the ultimate Star Wars weapon, alongside many more. Children also have to chance to win one of five Star Wars Toy Bundles worth £100.
Captain America – Civil War Super Saturday’s will take place on Saturday 23rd and 30th April, Saturday 7th and 14th May, where visitors will be challenged to create the ultimate Super Hero Avenger with Super Hero Mashers, to battle their enemies with Iron Man’s converting armour or Captain America’s shield. Kids will have to chance to win a Civil War Toy Bundle from Hasbro and Lego worth over £300.