NEWS

Scalextric helps Sky Sports create ultimate track

Published on: 5th March 2015

The 45 metre long track featured extensively on Sky Sports to herald the start of the new Formula One season.

News-picture-wordpressTo help launch its coverage of the impending Formula One season, Sky Sports invited motor racing presenter Martin Brundle to design his ultimate fantasy grand prix track, incorporating features from every circuit in the 2015 F1 calendar. The final design was then brought to life by Scalextric, resulting in the biggest layout the company has ever designed at 9m x 9m, featuring over 40 turns chicanes, straights and sections recognisable to F1 fans around the world.

The massive track was unveiled live on a series of Sky Sports news bulletins yesterday, and a group of national media representatives were not only invited to see the final result, but also given the opportunity to race on the track itself against members of the Sky Sports team of presenters, including Johnny Herbert, Damon Hill and Martin Brundle himself.

Hornby’s Jim Procter-Blain told Toy World: “When we were told about this opportunity, we were absolutely delighted to get involved. The real challenge was the time-frame we were given to complete the build: a mere two weeks. Thankfully our design team came up trumps and when you see the final result, it was well worth the effort.”

RECENT ARTICLES

Zapf speaks to kids about single-use plastic for World Earth Day

James Triptree launches toys2market

Genuis Brands appoints Harold Chizick to senior position

Mookie Toys teams up with Norton PR

Bandai unveils new Tamagotchi Pix

Nickelodeon stars to feature on Osper kids’ prepaid debit cards

New Exhibitor Package launched by Spielwarenmesse

Jazwares to enter the costume category

Wow! Stuff expands team with new hires

Get involved in the June issue of Toy World