CPLG, licensing agent for Universal Pictures’ Fast & Furious film franchise, has announced a new agreement with Hornby Hobbies that will see a range of Scalextric slot cars based on vehicles from the films.
The new deal brings together two hugely popular brands and will allow fans to race slot car versions of their favourite vehicles from the hit film franchise.
The slot cars will be available internationally from May 2013. The licensing agreement was made through Universal Partnerships & Licensing. In 2011, Fast Five raced into theatres, opened No. 1 in territories around the world and took in more than $620 million at the global box office. In Summer 2013, Universal Pictures will release the next installment in the franchise Fast & Furious 6.
Paul Chandler, marketing manager at Hornby Hobbies, said: “The Fast & Furious films are known for their impressive range of cars and the characters’ racing skills. We are looking forward to providing fans the opportunity to take their own piece of the action home to recreate the fast paced races in their front room.”
Tom Roe, category manager for Toys and Games at CPLG, said: “We are very pleased to have signed this new deal with Hornby Hobbies. They’re a great company to work with, and with Scalextric as the world’s favourite slot car racing system, this represents a fantastic use of the license, and the range is sure to have huge appeal.”