Scalextric teams up with Bentley

Published on: 16th July 2013

Scalextric has announced its latest global exclusive licensing partnership with iconic British luxury automotive marque, Bentley.ScalBentley300

Bentley recently announced its dramatic return to motorsport and, last weekend, Bentley debuted its new Continental GT3 race car at the 2013 Goodwood Festival of Speed; unveiling a racing machine set to explore the extreme potential of Bentley’s iconic Grand Tourer, the Continental GT.

Official Bentley-licensed Scalextric slot racing product will launch during 2014. The licensing deal brings together two iconic British brands; each synonymous with quality, engineering excellence and British best-in-class values.

Dale Luckhurst, Scalextric marketing manager, commented: “We are incredibly pleased to be working with such an iconic brand as Bentley. Scalextric is the godfather of boys’ toys and Bentley is equally renowned for its excellence and heritage. We look forward to working with the Bentley team and delivering incredible products to our loyal consumers.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Zapf speaks to kids about single-use plastic for World Earth Day

James Triptree launches toys2market

Genuis Brands appoints Harold Chizick to senior position

Mookie Toys teams up with Norton PR

Bandai unveils new Tamagotchi Pix

Nickelodeon stars to feature on Osper kids’ prepaid debit cards

New Exhibitor Package launched by Spielwarenmesse

Jazwares to enter the costume category

Wow! Stuff expands team with new hires

Get involved in the June issue of Toy World