Scalextric voted one of the UK’s coolest brands for 2012/13

Published on: 26th July 2012

Scalextric has been named a CoolBrand, in an annual initiative to identify the UK’s coolest brands.

The CoolBrands list, now in its eleventh year, follows a vote by a combination of around 3,000 consumers and a panel of 39 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping to rate products this year were the likes of Radio 1 DJ Gemma Cairney, fashion blogger Susie Bubble, hip-hop duo Rizzle Kicks, celebrity chef Gizzi Erskine, and musician, actor and director Plan B.

Paul Chandler, Scalextric marketing manager, said: “We are incredibly pleased to be named a Cool Brand. Scalextric is the godfather of boys’ toys, and an iconic British brand. Scalextric is, and always has been, a brand in pole position.”

Stephen Cheliotis, chairman of the CoolBrands Expert Council, said: “Even in a recession a desirable reputation is vital, so being seen by opinion formers and the British public as a stylish attractive brand is not only a great compliment but an indicator of success. Competition was fiercer than ever so achieving CoolBrands status is something Scalextric can be truly proud of.”


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