LICENSING NEWS

Schleich acquires worldwide rights for DC Comics superheroes

Published on: 22nd November 2013

Schleich GmbH has signed a deal covering the worldwide licensing rights for the exclusive manufacture and marketing of toy figurines based on DC Comics superheroes.schleichdc300

The licence agreement with Schleich is the first global partnership of its kind concluded by Warner Bros. Consumer Products on behalf of DC Entertainment. The market launch of the first series of Schleich superheroes is scheduled for January 2015. The line-up will feature characters familiar from the comics, such as Batman, Superman and their adversaries. The figures will be purchasable individually or in specially assembled sets.

The acquisition of the superhero licences sees Schleich GmbH pushing ahead with the ongoing expansion of its worldwide licensing business. The exclusive partnership with Warner Bros. Consumer Products paves the way for the creation of a whole new range of DC Comics toy figurines.

Dr Thomas van Kaldenkerken, CEO of Schleich GmbH, said: “At Schleich we are always looking to acquire the licences for timeless brands with a strong global profile. The chances are that all of us dreamed of being a superhero when we were young, and characters such as Superman and Batman enjoy an exceptional level of brand awareness around the world. That makes Warner Bros. Consumer Products an ideal partner for us.”

The aim of the partnership between Schleich and Warner Bros. Consumer Products is to build enthusiasm for the new figurines among children and adults. Fans can therefore look forward to acquiring special characters from the world of DC Comics which have previously been tricky to find. “We are hoping to win over DC’s loyal fans with this approach,” added Dr van Kaldenkerken.

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