NEWS

Schleich builds its pre-Christmas consumer awareness

Published on: 15th October 2015

Schleich will be in the spotlight this month with stand space at two consumer shows, Toytopia and Comic Con.

Schleich-480Targeting the adult collectors market, this is the first time Schleich has exhibited at Comic Con London, which will kick off on 23rd October. It will highlight the DC Comics heroes’ collection to some of the biggest fans and collectors of the most infamous comic book heroes.

With 100,000 visitors over the three day weekend, consumers will be able to see the collection first hand and can buy their favourite hero or villain from the stand just in time for Christmas.

Further awareness will be created with families and children at the new consumer show, Toytopia, taking place in Liverpool over the same weekend. The stand will feature the best of Schleich’s play worlds, and will include large play tables where children can immerse themselves with the products at the show.

Laura Bull, marketing manager, commented: “We’re really looking forward to next weekend as we showcase our entire portfolio to the consumer over the two shows. It’s such an important time of year and to be able to show collectors and fans of DC Comics the collection at Comic Con, whilst highlighting our full portfolio to families at Toytopia, is a really important part of our pre-Christmas marketing.”

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