With the majority of families now using a car for the school run, Schleich will support the National Walk to School Week campaign by getting children to ‘earn their walking stripes’.
Parents and children can take part in one of two ways, either with pictures of their walk to school, or by downloading and returning a colouring sheet. Hundreds of children will receive a certificate and zebra as a reward. The campaign will encourage children to walk to school while engaging them with the brand.
Further awareness will be created through a branded UKMums.TV website and the use of Facebook and Twitter that will run throughout the campaign.
For more information call 01279 870 000 or email: firstname.lastname@example.org