NEWS

Schleich enters new partnership with Peanuts Worldwide

Published on: 15th August 2013

Schleich has signed an exclusive deal for worldwide rights to the iconic Peanuts Family.peanuts300

Schleich has entered into a new partnership with Peanuts Worldwide and obtained the exclusive worldwide rights on plastic figurines, as well as accompanying playsets, vehicles and accessories up to December 2016.

Dr Thomas van Kaldenkerken, CEO at Schleich, said: “We are happy to enter a partnership with one of the most prestigious brands in the world, loved by adults and children alike. At Schleich, we only seek to licence products with brands and characters we care about, which carry messages we believe in. Charlie Brown and the gang beautifully convey the wisdom and humour of children and we promise that our figurines will capture the Peanuts spirit loved worldwide.”

Leigh Anne Brodsky, managing director of Peanuts Worldwide and Iconix Entertainment, added: “For 77 years, Schleich has been producing some of the most creative, beautiful, witty, and charming figures in the world, and we know they will bring their signature touch to the Peanuts characters. We’re delighted to partner with them and we look forward to creating fun new play experiences for children thanks to Schleich.”

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