Schleich expands digital offering for Horse Club

Published on: 21st September 2020

Schleich has released Big Horse Show game for its Horse Club app. 

Schleich expands digital offering for Horse Club

September sees Schleich expand its digital offering for Horse Club, as part of its strategy to maximise the brand’s exposure across different platforms and complement the brand’s traditional play patterns.

Schleich has officially launched a new mission package for its Horse Club app which invites players to discover the Big Horse Show, with five new missions. Horse Club fans are promised hours of fun, helping Hannah and her friends with the preparations, and assisting with finding a missing foal.

Developed by Blue Ocean, the Horse Club app has become one of the most downloaded games for girls globally and the newly released mission package is set to secure its popularity moving forward.

With the Big Horse Show play set now available to buy, players will be able to experience the Big Horse Show both in real life and digitally, giving them the tools to further immerse themselves in the Horse Club world.

Paul Dearlove, trade marketing manager, Schleich UK, commented: “This year, the team has been working really hard on market trends to maximise our exposure across different platforms and reach parents and children more effectively. The upgrade of our Horse Club app is closely aligned with our TV and digital strategy. We’re also collaborating with high-end influencers and deploying rewarded video ads within gaming apps, running YouTube pre-roll ads, as well as display ads right through until the end of the year.”

For more information about the Horse Club app and Schleich’s product ranges, contact the Schleich team on 01279 870 000 or email


Friday Blog

Innocent until proven guilty …it’s the Friday Blog!

Little Tikes unveils toys based on ‘Let’s Go Cozy Coupe’

Kidicraft bolsters team with two new appointments

Exclusive: embracing Plush

Exclusive: NPD Insight half way through 2022

IMC Toys opens Australian subsidiary

Kids India 2022 to make Indian toy market more accessible

Moonbug announces new content deal with BBC

Toys4You Sutton Coldfield becomes Toymaster member

Lego to stage two-day immersive Mission to Mars event