The company is ramping up marketing and PR support for 2016.
Following exceptionally strong results for 2015, Schleich is looking forward to the year ahead, with extensive marketing and PR campaigns to further the brand awareness and support retail partners.
TV sponsorship will be at the heart of the activity with a 24 week sponsorship package with Boomerang starting the week before Easter. Delivering in excess of 1000 TVRs the eight separate idents will continue right through summer and feature all non-licensed sectors of the Schleich portfolio including farm and wild life, horses, and dinosaurs.
Further marketing and PR will take place across the entire Schleich range including kids press and outreach to digital mums. The objective will be to build on the existing loyal following for the brand, together with introducing more new parents to the beauty and pure play value of Schleich figures and play-sets.
Jeremy Robinson, Schleich’s UK country manager, commented: “After having a great year in 2015, it is our intention to grow further and in order to do that we are delighted to be bringing TV advertising back into the Schleich marketing mix. It is however just a small part of our plans for 2016 as we have a huge amount of new activity to announce soon all of which will support our retail partners.”