NEWS

Schleich opens at the Royal Dublin Horse Show

Published on: 7th August 2019

The event begins today (7th August) and is set to attract more than 100,000 visitors over the next few days.

Schleich UK has opened up its world of Horse Club toys and figurines to visitors at this week’s Royal Dublin Horse Show.

Visitors to the show can’t miss the impressive Schleich play area with its life-size stallion and recognisable Horse Club branding as they pass through the Horse Play Hub. Here they will be able to see the brand in all its glory, play with figures and take home more information about the collection.

Paul Dearlove, trade marketing manager, commented. “Our stylish Schleich Horse Club area opens directly onto the entrance to the show, allowing all visitors to see our brand. It’s the perfect arena for us to engage directly with consumers, and is just one way in which we are taking the Horse Club brand to a new level.”

Alongside the Horse Club showcase, Schleich’s portfolio has benefited from high profile marketing campaigns including TV advertising print press, parental outreach and blogging, all of which promise to see brand awareness grow.

RECENT ARTICLES

Groupon announces plan to stop selling goods by the end of 2020

Senior leadership reshuffle at Spin Master

All Beales stores to close as no buyer comes forward

Panini launches new Official Adrenalyn XL Trading Card collection

Asda’s Christmas sales hit by ‘cautious’ spending

PRCA welcomes Playtime PR as newest corporate member

Steamforged Games appoints Toby Davies as commercial director

Masters of the Universe cast announced

The Pokémon Company launches pop-up in Harrods

Get involved in the April issue of Toy World