The event begins today (7th August) and is set to attract more than 100,000 visitors over the next few days.
Visitors to the show can’t miss the impressive Schleich play area with its life-size stallion and recognisable Horse Club branding as they pass through the Horse Play Hub. Here they will be able to see the brand in all its glory, play with figures and take home more information about the collection.
Paul Dearlove, trade marketing manager, commented. “Our stylish Schleich Horse Club area opens directly onto the entrance to the show, allowing all visitors to see our brand. It’s the perfect arena for us to engage directly with consumers, and is just one way in which we are taking the Horse Club brand to a new level.”
Alongside the Horse Club showcase, Schleich’s portfolio has benefited from high profile marketing campaigns including TV advertising print press, parental outreach and blogging, all of which promise to see brand awareness grow.