The company is looking forward to multiple retail activations, including the launch of its new branding and POS as well as many instore activities.
Schleich’s new branding and POS were unveiled at London’s Toy Fair this year, and received a great response from retailers. This will be available to all stockists from July and will reflect the branding of the franchises within the company’s portfolio.
This month will also see the launch of the Schleich Loyalty Card, exclusive to Toymaster. This scheme will run for eight months, covering the important buying periods of Easter, half term and the summer holidays. This campaign will help to drive footfall and sales for the members, whilst giving consumers the opportunity to get a free figurine when they’ve spent £30 on Schleich products.
The new Horse Club range will launch later on in the year, supported by a strong PR and marketing campaign which will include a national newspaper initiative with a large multiple retailer. This activity will see 25,000 horses reach children’s hands during the period, creating a large sampling exercise that will boost awareness with the consumer.
Laura Bull, marketing manager at Schleich, commented: “We had really good feedback to the new branding and POS when we launched it at Toy Fair this year. This, together with the extra support and retailer activities taking place throughout the year will all go to increase the awareness of the Schleich brand with the consumer. Add to this other marketing activity including TV advertising and many diverse PR campaigns, and we have a really exciting year ahead.”