In-store displays installed in Dublin and Brent Cross as part of major POS roll-out across multiple UK retailers.

The grand scale Schleich lion displays feature at the new Toys R Us store in Brent Cross, and at Smyths Toy Superstores in Dublin’s Airside Retail Park, where the display has increased from a 1.2 metre bay to a 6m installation.

The larger than life lions represent the company’s ongoing commitment to in-store support and follow similarly successful displays in Schleich’s German and other global markets.

Paul Dearlove, trade marketing manager at Schleich UK, commented: “The recent installations in Dublin and Brent Cross are one of the many forms of marketing support we’re offering to our customers. We look forward to seeing many more of our lions popping up across the country.”