Schleich has teamed up with Signature Publishing to create a national campaign to encourage kids to take their first pony ride this summer.
Signature, publishers of Pony Pals and Pony Magazine, has created the Let’s Ride campaign which offers children 20% of their first ride, and a Schleich pony figurine and certificate to start their own pony collection.
Laura Bull, Schleich’s marketing manager, said: “We are delighted to be working with Signature Publishing on this worthwhile campaign. Little girls love ponies and this scheme is offering the chance for even more girls to experience the joy of riding this summer. On top of that they will receive their free Schleich gift and certificate which has presented an ideal targeted sampling exercise for the brand.”
The campaign will be highlighted in both publications over the entire summer whilst participating stables will display branded campaign posters.