Portugal’s No. 1 toy manufacturer Science4you has announced Vivid as UK & ROI distributor.

Established in 2008, Science4you develops scientific and educational toys for STEM play, helping kids to gain knowledge in the fields of science, technology, engineering and mathematics. Its products are sold in over 40 countries around the world.

With UK market opportunities growing exponentially, and in line with the company’s plans to expand and consolidate its internationalisation strategy, Science4you has appointed Vivid a distribution partner, tasked with bringing Science4you’s scientific and educational kits to the UK public.

Vivid will be offering the full range of existing kits, as well as three new lines which will be TV supported during autumn/winter – a first for Science4you.

Nick Thomas, commercial director at Vivid, commented: “We’re extremely pleased to be working with Science4you. Its range of science and educational toys already has a proven history at retail, and it is the perfect complement to our product portfolio. The STEM category looks to be a growth category in 2018, and we will make sure Science4you products will be there at the forefront.”

Manuel Laia, head of international business, at Science4you, added: “We’re delighted to be partnering with Vivid as our UK distributor. With its sales and marketing expertise, we know it will take the Science4you brand and our products to the next level. We also want to thank Mike Barratt for the last three years of excellent work. He was a major contributor to the growth of the company, and his work was decisive to the next strategic steps of the brand.”