LICENSING NEWS

Scrabble Go raises £20k for NHS Charities Together

Published on: 30th June 2020

Scopely partnered with the Association of British Scrabble Players to launch the UK Tournament of Champions.

Scopely, the mobile games company behind the mobile game Scrabble Go, has partnered with the Association of British Scrabble Players (ABSP) to organise a ‘Tournament of Champions’ in support of NHS Charities Together.

The Tournament of Champions pitted eight elite UK-based Scrabble players in head-to-head Scrabble Go matches to show fans of the game how the pros strategise and spell their way to the top.

Every participant of the tournament earned a £1,000 donation to NHS Charities Together, with the top-three players earning significant donations in their name, courtesy of Scopely and Scrabble Go.

Wayne Kelly of Cheshire, the 2011 UK national champion, earned the grand prize donation of £10,000 with a final score of 474 points, defeating runner-up and reigning UK national champion Phil Robertshaw of Nailsea who earned £3,000. Nationally ranked Natalie Zolty of Solihull finished in third place, earning a £2,000 donation.

The final match between Kelly and Robertshaw had six ‘bingos,’ the term for playing a word using every tile on the rack. Wayne’s highest-scoring play of the game was ‘sublate,’ which means to deny, for 91 points.

Ellie Orton, chief executive, NHS Charities Together, said: “Thank you Scopely, Scrabble Go, and the Association of British Scrabble Players for bringing people together from afar over a beloved pastime to support NHS Charities Together. We have been so moved by the support we have received in response to our Covid-19 Urgent Appeal, and every donation helps us make a difference in supporting the NHS staff, volunteers and patients impacted by coronavirus.”

Scrabble Go launched worldwide on 5th March as the number one most-downloaded word game, becoming the biggest mobile word game launch of all time. With 2.5m daily active users around the world playing for an average of 100 minutes each day, Scrabble Go is particularly popular in the UK where it sees the third most downloads and active users.

Scrabble Go connects players of all skill levels, backgrounds, and familiarity with the iconic word game, offering a customisable experience that appeals to both casual social players and the fiercest competitors.

All tournament matches can be viewed below:

RECENT ARTICLES

Exclusive: Sam Muxworthy, ‘The Girl from Aunty’, on setting up an eCommerce business

Exclusive: 8th Wonder discusses plans and preparations for Christmas and 2021

The Entertainer donates 22,000 toys to the Big Toy Appeal

Enchanted Wood closes its doors

Ant and Dec showcase new game In for a Penny on Instagram

Sega partners with Retail Monster in the UK for Sonic’s 30th anniversary

Penguin Random House and National Trust partner on Peter Rabbit festive fun

Exclusive: Gary and Duncan Grant on The Entertainer’s partnership projects

12,000 jobs at risk as Debenhams stores set to close

New board game initiative for students in partnership with Tomy gets underway