Scrabble words beamed onto landmark buildings

Published on: 13th April 2021

To mark lockdown easing and National Scrabble Day, inspirational words spelled out in Scrabble tiles lit up reopening pubs and retail buildings.

Scrabble project words in London Bridge by The Shard

The uplifting words were beamed onto landmarks and re-opening venues to mark the lifting of lockdown restrictions on 12th April and celebrate the mood of the nation as it looks ahead to more positive times. Words like ‘reunion’ ‘family’ ‘freedom’ and ‘hope’ were beamed on much-missed locations like the quintessential British pub, re-opening retail and restaurant areas, and iconic cultural landmarks.

The words were spelled out in world-famous Scrabble tiles ahead of National Scrabble Day, which takes place today, 13th April. Scrabble commissioned a national survey to find Brits’ favourite words that summed up their feelings and mood at lockdown easing, finding words like ‘freedom’ ‘hope’ ‘relief’ ‘family’ and ‘reunion’ were the words that best represented lockdown easing for the public.

As pubs were one of the top spots Brits can’t wait to return to, The Royal Oak in Bethnal Green was festooned with tiles spelling top words ‘reunion’ and ‘joy’ before expanding into the word ‘beer.’ Shops are another missed social activity and alongside Harrods, a giant Scrabble board displayed ‘treats’ ‘wander’ and ‘retail therapy.’ Locations near London Bridge and Brick Lane were also illuminated with further emotive and powerful words suggested by the public.

Pauline de la Riviere, marketing director Mattel Games EMEA commented: “In Scrabble, as in life, the words we choose matter. They have the power to uplift, encourage and strengthen us. Words connect us all, and we wanted to make this historic day of lockdown easing and the return to some semblance of normality, by discovering the most meaningful words to people today.”



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