LICENSING NEWS

Sea Life on board for Mister Maker promotion

Published on: 2nd March 2016

Zodiak Kids has announced a partnership with Merlin Entertainment Group.

mistermaker480The company has agreed a co-promotion deal with the Merlin Entertainments Group’s network of Sea Life centres. The partnership will see Mister Maker’s arts and crafts activities feature across all 12 Sea Life centres in the UK and Ireland for a four week event centred around the May half-term holiday break.

This promotional tie in with Sea Life brings together key brand values of the two brands to create a unique event experience for children visiting the centres across the UK where they will be able to make unique sea themed creations to take home.

“Mister Maker is a naturally engaging character who just makes arts and crafts easy and fun for every child, whether they have a flair for art or not. The way he introduces each project will also help our younger visitors learn more about the particular sea creatures they will be making, which we hope will encourage many to go on and learn more,” said Jamie Turner, head of marketing at UK Merlin Entertainments.

Now in its seventh season with Mister Maker’s Arty Party, the show remains one of the highest rating pre-school arts entertainment programmes. Zodiak Kids recently announced new licensees for 2016 and a major three year renewal with its arts and crafts licensee Creativity International.

RECENT ARTICLES

BTHA presents pair of Golden Teddy Awards

Exclusive: Talking Shop – brace your elves!

Last chance to sign up for ‘Supply Chains, transportation and toys’ webinar

Moonbug brands to arrive in Asda this Christmas

Animaccord’s special Masha and the Bear episode marks YouTube milestone

The latest Toy World recruitment round-up – new roles added

Exclusive: Letter from America – what a year for the indies!

Simba Smoby Toys UK partners with with Good Play Guide for pre-Christmas drive

Demand soars at Hornby but bottom line suffers

Bluey expands in Italy and Greece