A new, longer episode of Cry Babies Magic Tears is set to be released every two weeks.
IMC Toys has announced the Season 2 launch of its popular animated series Cry Babies Magic Tears. Season 1 of the Cry Babies Magic Tears animated series is already a global success, achieving over 250m views, 770k YouTube subscribers and 25m unique viewers, globally, in just eight months. Broadcast partners have been secured on some of Europe’s top TV channels, including Nick Jr., Disney and Frisbee.
On ‘MyTF1’ in France, Cry Babies Magic Tears is among the top six most viewed properties, while in Italy the series is the third most viewed programme on Frisbee. In the UK, Season 1 episodes are available to view on kids VOD channel Ketchup TV, as well as Amazon Prime and Instagram TV. On Ketchup TV, Cry Babies Magic Tears is the fourth most viewed programme.
Expectations are high for Season 2; the episodes are now longer, and a new episode will roll out every two weeks. The first episode of season went live on the UK YouTube channel on 6th April. The episode, titled Babies Talent, has already achieved over 900k views. Over the last week, the UK channel’s viewership has tripled and its subscriber intake has doubled.
Raquel Roca, IMC’s communications manager, commented: “The brand is no more only a product but also an experience. Kids love to use their imagination and expand their play experience, and we thought it was the perfect move to introduce the Magic Tears world to Cry Babies fans in a way which lets them really bond with their favourite characters.”