During the six-week Argos Toy Exchange campaign (running from 16th October to 26th November 2013), donations to Barnardo’s rose by over 56,000 bags.
Gerard Cousins, Barnardo’s director of retail and trading, said: “This is the second year of the partnership and we are delighted that the Argos Toy Exchange has again proved such a success, particularly in such a challenging economic climate. Christmas is one of our busiest times, so receiving this substantial boost to our stock is a real festive bonus.
“Donations are absolutely essential to keep our stores trading. All profits from selling these toys are ploughed directly into Barnardo’s work with vulnerable and disadvantaged children, so a huge thank-you to everyone who has taken part.”
Amy Whidburn, head of corporate responsibility for Argos, added: “As a family retailer we hope that the money raised meant more children got to have a happy Christmas thanks to our customers’ generosity and kindness.”
The campaign encouraged Argos customers to donate their toys at stores across the UK, to be sold through Barnardo’s network to raise money to benefit some of the most disadvantaged children and young people across the UK. Those making donations were rewarded with a voucher offering £5 off a £35 spend on toys at Argos, with vouchers valid until Christmas Eve.
If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.