Kids can now harness the power of the ‘Blue Blur’ with the new Lego Sonic the Hedgehog product range, which arrives at retail in August 2023.
The Lego Group and Sega have revealed a fresh collaboration bringing fan-favourite characters and environments from across the Sonic universe to brick form. With the new Lego Sonic the Hedgehog product range from the Lego Group, Sonic fans can build, create and play as Sonic, Tails, Amy and Dr. Eggman in levels including Sonic’s Speed Sphere, Tails’ Workshop and Tornado Plane, Amy’s Animal Rescue Island and the iconic Green Hill Zone. The Lego Sonic product range will be available at authorised retailers from August 2023.
“At Sega, we strive to create memorable experiences with our licensing partners that fans will cherish for years to come,” said Ivo Gerscovich, chief business & brand officer at Sega of America. “The Lego Group is the perfect partner to bring exciting stories, iconic characters and environments from the Sonic universe to life in fans’ living rooms globally. Through our creative collaboration with the Lego Group, Sonic fans of all generations can use their imaginations to play out their favourite Sonic moments, and we can’t wait to see their awesome creations.”
The collaboration has resulted four sets of varied size and complexity with modular elements, inviting Sonic fans to build high-velocity obstacles for Sonic to blast through as he battles the Badniks and rescues his friends.
The product range from Sega and the Lego Group furthers the global companies’ collaborative efforts, following the highly successful Lego Ideas Sonic the Hedgehog Green Hill Zone set, released in 2021.
“It really isn’t like anything else: the sets offer an entirely new, action-packed play experience,” says Frédéric Roland Andre, designer at the Lego Group. “I’m especially proud of the Speed Sphere, as it was quite a challenge to figure out how we would get Sonic to speed up and interact with each course. Sonic is known for his speed and how he runs and jumps through courses, so for Lego sets inspired by him there was no way we could create a static set, we simply had to be creative and make them as action-packed as possible.”
The full range comprises:
- Lego Sonic the Hedgehog Sonic’s Speed Sphere Challenge (292 pieces)
- Lego Sonic the Hedgehog Tails’s Workshop and Tornado Plane (376 pieces)
- Lego Sonic the Hedgehog Amy’s Animal Rescue Island (388 pieces)
- Sonic the Hedgehog Sonic’s Green Hill Zone Loop Challenge (802 pieces)