Sega announces licensing opportunities for Football Manager

Published on: 16th October 2013

Sega is looking to licence the Football Manager brand across apparel, accessories, publishing, gift and novelty items, as well as in licensed promotions.segafootballmngr300

Coinciding with the launch of Football Manager 2014 on October 31st 2013 and Football Manager Classic 2014 for PS Vita, launching at a later date, the series has enjoyed good critical and commercial success.

Twelve games in the series are among the UK’s top 20 fastest-selling PC games of all time, while five are in the UK’s Top 20 best-selling PC games list.

Created by UK studio Sports Interactive, part of the Sega group, with the assistance of almost 2,000 researchers across the world, Football Manager is heralded as the most realistic, in-depth and immersive football management title in the games market. The game allows players to take on all aspects of a real-life football manager role, deciding who plays, who stays on the bench and what the team’s tactics should be.

The game has an active and loyal fan base, predominately made up of male football fans, who (on average) devote more than 100 hours per year to their virtual career.  The game is sold globally, with a large presence in Europe and strong growth in North America and Brazil, providing opportunities for licensees from around the world.

Miles Jacobson, studio director for Sports Interactive, said: “To our fan base Football Manager is much more than just a game, it’s a large part of their lives, and as the sales of shirts from the Football League clubs we’ve sponsored over the past few years have shown, there is huge demand for the right goods bearing the Football Manager brand,” says . “We’re really excited to see where this campaign will take the Football Manager brand.”

Sissel Henno, head of brand licensing, Sega, added: “Football Manager is one of Sega’s hottest gaming properties and we are hugely excited about presenting this new licensing opportunity. We look forward to working with interested parties to create a vibrant and comprehensive licensing programme for this globally recognised brand, which we are sure will replicate the success of our Sonic licensed product portfolio.”

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